ya i think the shop is pretty pricey I think they should cut everything in the shops prices by half or more then they would sell more stuff but ya they should give everybody who played ladder a random legend card at the end of the month for say the top 100 players then 1 diamond for ranks 101-500 and anyone below that gets nada.... i mean $100 bucks for an epic and a few other cards that's a bit steep for any card in any trading card game they must really need to get the money back for creation of the game in a hurry but I like this game Hope it lasts unlike other card games
Cheaper prices = More Players = more spending = more money

you just have to keep up the content and its all digital so its not like your printing millions of cards that have to be bought in stores you make one image and your done lol you should be able to add cards every month if you keep the programming simple
ehhh this is all opinion you don't have to agree or disagree just my thoughts